What Do Perfect Clients Expect Of Boutique IT Service Firms?

“I don’t know what I want but I know how to get it.”


“To generalize is to be an idiot; to particularize is the alone distinction of merit.” ~ William Blake, English poet, painter and printmaker, ranks 38th in the BBC’s poll of the 100 Greatest Britons

Work Outside Upwork Or Fiverr

“From 30 feet away, she looked like a lot of class. From 10 feet away, she looked like something made up to be seen from 30 feet away.”

“The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt.”

Collaboration vs. Dictation

Hiring vs. Recruiting

Philosophical Fit

“I like working with good people because if I come up with an idea, they come up with a better idea, then I come up with an even better idea, and so on: It’s a leapfrog process, and the work becomes much better than it would be if I only did exactly what I want.”


“The untidy truth is better than smooth lies.”

Busyness vs. Productivity

Understand My World

Admitting Mistakes

Extra Brain Cells vs. Extra Muscle

“We need a 432-word blog post by tomorrow, and if we like it, we pay you $5… net 180. If interested, sign our NDA and non-compete and we’ll send you the details.”

“We need a 250-word home page in seven paragraphs by tomorrow, using ABC keywords and XYZ word processor typed at a minimum 55 words per minute.”

“We need a sequence of five emails selling our $15,000 a month XYZ service with one click of the buy button and without even one second of human interaction.”

“We’re in the XYZ industry, and we are seeking a professional to help us to increase our website’s lead generation capability. Apply if and only if you have hands-on experience in the XYX industry.”

“We’re seeking an ABC industry-specialist copywriter to improve conversion rates on our XYZ product page.”

“We’re seeking a B2B copywriter to help us to compile and write handout materials for an upcoming XYZ industry trade show.”




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