8 Types of Marketing Traps Boutique IT Service Firms Can Fall Into

  • Surgeons don’t get paid for the weight of their patients or the cost of scalpels.
  • Soldiers don’t get paid for the weight of killed enemy soldiers or the cost of bullets.
  • Gravediggers don’t get paid for the weight of the corpses that they bury or the cost of coffins.

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Tom 'Bald Dog' Varjan

Tom 'Bald Dog' Varjan

Tom helps boutique IT service firms to liberate themselves from the yoke of the dreaded feast and famine cycle and fill their books with premium clients.